Brand Change Signals Enhanced Strategic Focus On Logistics
USA Truck, Inc. (NASDAQ:USAK), a leading capacity solutions provider
headquartered in Van Buren, AR, today announced the rebranding of its
asset-light logistics business, formerly known as Strategic Capacity
Solutions, to USAT Logistics. The name change and the design of a logo
for USAT Logistics are the first steps in USA Truck’s strategy to more
fully realize the value of its asset-light business through an expanded
3PL offering, market share gains and aggressive revenue growth.
USA Truck President and CEO Randy Rogers commented, “Complementing our
asset-based Trucking business with robust third-party logistics
capabilities gives us a unique position in the marketplace that will
enhance our customers’ overall experience. USA Truck has been an
asset-based truckload carrier for over 30 years. That real-world
experience gives our organization an understanding of the issues and
concerns our customers deal with every day in moving their freight. USAT
Logistics represents an evolution of our brand and our business.”
USAT Logistics provides a wide variety of freight transportation
services to clients throughout North America, managing both customer and
carrier relationships through 10 strategically located Regional Centers.
In 2015, USAT Logistics accounted for 30% of the Company’s operating
revenue and has consistently outpaced the economy for market share
growth.
Jim Craig, President of USAT Logistics, added, “Our customers can expect
us to bring consistency and predictability to their supply chain needs,
combining the reliability of our asset-based service with the
flexibility and virtually limitless capacity of a true 3PL provider. In
addition to our other re-branding efforts, we are also putting the final
touches on a new website, USATLogistics.com, which will be unveiled in
early June, giving our customers and carrier-partners greater
connectivity and access to the full breadth of our capabilities.”
About USA Truck
USA Truck is a capacity solutions provider of transportation and
logistics services that include truckload, dedicated contract carriage,
intermodal and brokerage spot market throughout North America.
This press release and related information will be available to
interested parties at our web site, www.usa-truck.com,
under the “News Releases” tab of the “Investors” menu. Additionally,
high-resolution logos, including the new USAT Logistics logo, are
available for download under the “Resources” tab in “Media Resources.”
